May 6, 2021
in this Episode:
- Steve didn’t ask how Juliet was doing. She’s going to tell us
anyway because she prepared an answer.
- “I don’t think any business owner can really hit their goals
unless they understand the financial position of the company.”
- “I don’t think you need to do your numbers yourself. I think
it’s really important to get a qualified bookkeeper that you’re
able to communicate with as well.”
- “The question of, ‘what do you see when you look at these
numbers?’ Could start a wonderful conversation that could also lead
- “Let’s not just imagine it in our heads, but actually lay out a
- “Revenue is vanity, profit is sanity, and cash is king.”
- “Entrepreneurs may not talk about it the way we do, they might
not manage it efficiently or effectively, but the mere fact that
they are still in business and have been able to manage cash flow
over whatever length of time their business has been around, is a
testament to their ability and their success.”
- “Give the financial side of the business as much attention as
the other sides.”
- “Banks generally aren’t in the business of funding
- “If you have a banker and you’re unhappy, or you’re looking for
a new one, it’s really important to talk to people you know.”
- “The banker is not your best friend.”
- “Nobody expects an entrepreneur to be perfect, but they do
expect them to be transparent, knowledgeable, and to be enhancing
- Tracey has a gift for listeners (linked below).
- Steve’s questions are famous.
- “When you understand your money, it changes the trajectory of
- “It’s really important to be kind to yourself.”
- “I believe that through knowledge and discipline, financial
peace is possible for all of us.” - Dave Ramsey
Our guest is Founder
of Bissett Financial Fitness, Inc., Tracey Bissett.
Tracey has over 20
years of experience in financial services. Prior to Bissett
Financial Fitness Inc, Tracey worked as an executive at TD Bank.
Her experience and education make her uniquely qualified to coach
on all aspects of money.
In 2020, Bissett
Financial Fitness, Inc. launched the Young Money Scholarship Fund
to assist post-secondary students with their finances.
Tracey holds an MBA
from Dalhousie University, a Bachelor’s from Queen’s University, a
Teaching and Learning in Higher Education Certificate from
Centennial College, and a Higher Education Teaching Certificate
from Harvard University.
Adam Vitovsky / CC BY