May 20, 2021
in this Episode:
- Time is going faster for Juliet. Is it because she’s been stuck
in the house with Steve for a year during lockdown?
- “No matter how much we know, we still fail sometimes.”
- “There is no such thing as a failure. There are victories and
there are learnings. Sometimes what become victories later resulted
from our greatest learnings.”
- “The only people who never fail are those that never do
anything at all.”
- “Always show that thing that differentiates you from other
companies, and in most cases other than your product, it’s usually
- “You have something to tell people. You’re telling your story,
your brand’s story, or your company’s story, and people get
attached to that and they like to follow your journey.”
- “Pinterest is not social media. It is a visual search engine.
It’s the third largest search engine after Google and
- “The number one mistake is not collecting people’s
- “Email marketing is the number one thing that companies can do
that brings a lot of conversion.“
- “Whether you’re on social media, writing blog posts, email
marketing, or anything that you’re doing, you always have to tell a
- “Don’t be afraid. If you want to do this so badly, go for it.
You will fail. Learn from those mistakes. Stand up again. Go,
pivot, create something.”
- “Don’t worry about finding customers for your products. Find
products for your customers.” - Seth Godin
Our guest is Founder
and CEO of Rectified, Inc., Sandy Dedeian.
Sandy has been an
entrepreneur and marketer since 2004, and has followed an atypical
career path. She has a unique mix of academic knowledge,
traditional work experience, and crazy entrepreneurship. In 2007,
she founded Rectified Inc. to help small and medium companies
improve and perfect their marketing, and has since worked with SMEs
in the Middle East, the UK, the US, and Canada.
Sandy holds a
Bachelors of Business Administration from the American University
of Beirut, a Masters in Management from the Université Saint-Joseph
de Beyrouth, and an MBA from HEC Montréal.
Adam Vitovsky / CC BY