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Smart Man, Smarter Woman Podcast

Aug 20, 2020

Gold Nuggets in this Episode:

  • Jeff’s experience around the world includes social media, marketing conferences (including digital), and influencer conferences
  • How organic growth is going to be at the whims of an algorithm and the algorithms could be a Google SEO algorithm.
  • The trend that organic reach of social media is becoming very low.
  • The need to build landing pages where you give away something for free, like an e-book or a webinar.
  • Why we are facing the battle of the algorithm and what we can do about it.
  • How many people may benefit playing the long game.

Jeff is the owner of Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger.


Song by Adam Vitovsky / CC BY 3.0